Cognism builds an operational infrastructure that delivers an impressive 70% YoY growth. How did they achieve this? Christine Maxey, VP of Revenue Operations at LeanData, interviews James Isilay, CEO of Cognism, as he reveals the tactics Cognism implemented across their sales funnel, which doubled their MQL to Opportunity rate within three years. He shares the lead routing enhancements that increased Cognism’s meetings attended from 35% to 75%.
Attendee takeaways:
- Learn the funnel optimizations Cognism applied over nine years to scale revenue to $76M ARR and achieve operational excellence
- Understand how Cognism doubled its MQL to Opportunity Rate while increasing productivity per rep by 20% through optimized lead routing
- See how robust revenue operations can drive remarkable growth
Speakers
Catch all the highlights from the 2024 OpsStars Conference here: From AI to Buying Groups: Takeaways from OpsStars & Dreamforce 2024
