In the early days of operations (circa 2015), ops pros were given one primary charge: grow more revenue and scale using automation, like bees buzzing from flower to flower, gathering more nectar to produce honey.
Then came 2023.
Economic conditions took a downward trend, spawning layoffs and tech stack consolidations. The bees are now tasked with guarding the hive and all the precious honey they have so diligently produced.
This is revenue protection.
As a result, the RevOps team here at LeanData is doing things a bit differently. We’re still focusing on revenue generation, but now also investing our time in a revenue protection strategy.
In the OpsStars 2023 opening keynote, Christine Maxey, Sr Director Revenue Operations at LeanData called this shift the four Ps.
This guide will share the signals, plays, and strategies you need to protect your company’s revenue.
