The old sales model is evolving. MQLs only convert at 1%, and ABM motions don’t give you the full picture of the buying committee. Is there a new model out there that can increase conversions, reduce sales cycles, and provide an overall better buying experience?
In this webinar LeanData CEO, Evan Liang, and CMO, Jim Bell, will discuss:
- The need for a new B2B marketing model
- How to increase win rates while decreasing sales velocity
- Why companies are switching to Buying Groups
Stop selling the way you want to sell. Start selling the way your buyers want to buy. Discover how Palo Alto Networks successfully implemented the Buying Groups strategy, and why it might be the right approach for your business, too.
If you’re considering adopting Buying Groups, another valuable resource is the “Measure What (Really) Matters: The Metrics of Buying Groups” session from OpsStars 2024, where Jon Miller, MarTech entrepreneur and Co-Founder of Marketo and Engagio, and John Steinert, Chief Marketing Officer at TechTarget, explained the key data required to launch this new opportunity-centric approach. They also covered how these metrics can guide targeting and foster alignment between sales and marketing.
