Buying Groups are not new.
However, Revenue teams struggle to connect personas to roles in buying committees and connect all of their interactions to the Opportunities in Salesforce, leaving blind spots in the account relationship.
When critical buyers aren’t engaged, sales cycles are extended, deals are lost, additional opportunities are missed, and revenue leaks from the pipeline.
Until now….
LeanData empowers Marketing and Sales leaders to easily automate the Buying Groups GTM motion within their CRM through Buying Groups Blueprint and Orchestrator.
Buying Groups Blueprint
With Buying Groups Blueprint, enterprises can build a business case for their Buying Groups GTM motion using existing Opportunity data as evidence. With Buying Groups Orchestrator, organizations can scale what their best sales reps do naturally through automation, and align Sales and Marketing around defined Buying Groups before Opportunity creation.
Buying Groups Orchestrator
Powered with AI, Buying Groups Orchestrator continuously populates Buying Groups, assigning members to roles even before an Opportunity is created. Interactions with every member can be visualized along the buyer journey, making it easier to evaluate intent or identify missing Buying Groups members.
With automation and better visibility at scale, Marketing can provide Sales teams with more context about each member of every buying committee. And Sales can drive more meaningful conversations, ensuring they’ve engaged the right people.
