Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

eBook LeanData on LeanData ebook
LeanData on LeanData ebook

Yes! We use our own technology to orchestrate GTM plays. Learn five of the most successful plays from the LeanData RevOps team playbook.

eBook The Authoritative Guide to Buying Groups
The Authoritative Guide to Buying Groups

This comprehensive guide to buying groups contains everything you need to know about this revolutionary B2B Opportunity-focused motion.

eBook The 2024 State of Go-to-Market Efficiency Report
The 2024 State of Go-to-Market Efficiency Report

Did you know 87% of B2B companies struggle to create qualified opportunities? Learn how hundreds of companies are tackling their go-to-market challenges in today's complex and competitive market.

eBook The Ultimate Event Management Playbook
The Ultimate Event Management Playbook

Learn the tips and tricks of event management from experienced marketers, Sales leaders, and RevOps pros.

Webinar New Year, New Processes: Simple Ways to Clean (and Maintain!) Your Data
New Year, New Processes: Simple Ways to Clean (and Maintain!) Your Data

Hear from RevOps experts on data cleansing, updating processes for success, tech stack management, and methods for a sparkling new year.

Customer Story Trent’s Story: Using LeanData to Create Actual Magic in RevOps
Trent’s Story: Using LeanData to Create Actual Magic in RevOps

Trent Allen, a Certified LeanData Expert whose team was honored with an OpsStars Award in 2022, shares how LeanData integrates with other tools in the tech stack, helping to get to ROI more quickly.

Customer Story Rocket Software Increases Marketing Qualified Lead Velocity by 75%
Rocket Software Increases Marketing Qualified Lead Velocity by 75%

Just a little over a year since launching their lead transformation project, LeanData powers everything they do with handoffs between marketing and sales and they've seen a 75% increase in marketing qualified lead (MQL) velocity.

Customer Story Mike’s Story: Automating Complex Sales Processes
Mike’s Story: Automating Complex Sales Processes

Mike describes how LeanData makes complex sales processes easy to manage in Salesforce. By allowing him to put everything into one platform and manage it all one place, along with Audit Logs to see the details and understand exactly what's happening at any point in the process, it makes his life easier.

Video How Lattice Leverages LeanData to Manage Their Buyer Journey From End-To-End
How Lattice Leverages LeanData to Manage Their Buyer Journey From End-To-End

Learn how Lattice not only uses LeanData to manage their buyer journey from end-to-end, but to also create a powerful buyer journey using a single platform.

Video How Lattice Instantly Passes Buyers to the Right Rep
How Lattice Instantly Passes Buyers to the Right Rep

Learn how SDRs at Lattice use BookIt Handoff to instantly book next steps meetings with AEs from the Contact page in Salesforce.

Customer Story Hillary’s Story: Why LeanData Is a de Facto Standard
Hillary’s Story: Why LeanData Is a de Facto Standard

Hillary Lamb, Senior Salesforce Business Analyst, has been an avid user for many years, implementing LeanData at 3 different companies. She describes how at each company, regardless of the go-to-market strategy, LeanData has been a de facto standard.

Customer Story How Qualified’s RevOps Team Saves 150 Hours per Year With LeanData
How Qualified’s RevOps Team Saves 150 Hours per Year With LeanData

Learn how Qualified uses LeanData to automate processes around event list loads and lead routing, saving 150 hours per year.