Your lead response time – your “speed to lead” – is often the differentiator between closing the deal and finishing second. And, the hard reality is there is no prize for finishing second in your go-to-market motions.
Your customers have choices, and their expectation is to be followed up with in a timely manner. For your organization, that requires a lean approach to lead response time, optimizing both lead processing time and representative response time.
This eBook covers lead response time, its importance in today’s global market, the primary challenges faced by most organizations and the solutions necessary to optimize your speed to lead. Share it with your team and professional networks today!
