See How Okta Is Leveraging Revenue Operations Today
Founded 10 years ago, Okta was a pioneer in centering its Go-to-Market (GTM) strategy around delivering a seamless customer experience across its revenue chain. By centralizing its sales and marketing organization as well as MarTech stack early in the game, it was able to remove silos common to B2B businesses which can hinder growth.
This GTM approach exemplifies the emerging paradigm known as Revenue Operations and has contributed to Okta’s impressive Year-Over-Year growth of more than 50%.
Attendee takeaways include:
- A sneak peek at Okta’s unique GTM organization & tech stack
- How a centralized Revenue Operations strategy has supported Okta’s growth strategy
- Insights from this best-practices B2B leader as well as tips on shifting your own business to a Revenue Operations model
Tags
Lead Management
Operations
Tech Stack
