Struggling with DIY lead management in Salesforce? Discover the pros, cons, and smarter path to a scalable GTM execution solution in this essential guide for growth-minded teams.
This ebook helps you evaluate whether to build, extend, or buy a solution for managing your go-to-market processes. As your business grows, complexity increases and old systems can break down.
The guide outlines three main options:
- Build-it-yourself with Salesforce Flows and spreadsheets
- Extend existing tools like your CRM or MAP
- Invest in a purpose-built platform for GTM execution
It explains the pros and cons of each option, including cost, scalability, and ease of maintenance.
You’ll also get a checklist to help assess which solution fits your business needs.
This resource is for anyone responsible for maintaining efficient, accurate lead management in a growing organization.
