While much had been said about the theory of Buying Groups, there was a shortage of practical expertise on what needed to be done to effectively run and manage this large-scale initiative. Vivek Ravisankar, Senior VP of Engineering at LeanData, and MJ Kahn, Senior Vice President of Technology at OpFocus, shared their expertise in combining powerful new Buying Group technology with essential analysis and GTM strategy to successfully launch an Opportunity-centric motion.
Session takeaways:
- Understand the core technologies needed to effectively analyze, track and manage a Buying Group
- Learn how to identify crucial Buying Group members and roles
- Gain an understanding of the Buying Group Adoption Journey and key data points to collect along the way
Speakers:
