The Problem:
Enterprise buying decisions have always been a team effort, but the old ways of marketing—targeting individuals or entire accounts—just aren’t working anymore. Revenue teams struggle to link personas to their roles in buying committees and connect all interactions back to Salesforce Opportunities. This creates gaps in understanding and leads to missed connections with key decision-makers. When you can’t engage the right people, sales cycles drag on, deals slip away, and revenue leaks from the pipeline.
The Solution:
LeanData makes it easy for Marketing and Sales teams to identify and engage the right people in Buying Groups. With Buying Groups Blueprint, you can use your existing data to clearly map out who’s who in each account. And with Buying Groups Orchestrator, you can automate the best practices of top sales reps, aligning Sales and Marketing around key players from the start. The result? Faster sales cycles, fewer missed opportunities, and a more efficient path to closing deals.
