Video

Building an Account Based Strategy at Hypergrowth Speed

Embed Video Preview

Account-Based anything takes time. From getting everyone on the same page with the strategy and direction to developing audience-specific content streams to orchestrating all of the systems to deliver and measure impact. Add in an organization on full speed ahead with little room to slow down, the challenges are significantly amplified. Pat Oldenburg, VP Demand Gen with Motive, will take us through how to best maneuver building out your Account-Based strategy under hyper growth conditions.

Tags
  • Marketing
  • Operations
  • OpsStars
  • Sales

Related Resources

Welcome to the LeanData Resource Center. We hope you will
find content interesting to read, watch and share.

Interactive Tour
BookIt Suite: Interactive Tour

Scheduling meetings with buyers doesn’t have to be a hassle. Automate the process from start to finish: instantly qualify and book meetings through webforms or chatbots, ensure smooth handoffs between team members, and set up custom scheduling rules—no coding needed