What software do you typically see in a B2B Buying Groups motion tech stack?
Having supported numerous companies in their transition to a B2B Buying Groups motion—using CRMs like Salesforce, HubSpot, or Microsoft Dynamics as the foundation—we’ve identified four key categories:
- Core Components: Data Enrichment & Prospecting, Marketing Automation Platform, ABM Platforms, Data Automation, Orchestration
- Marketing Activation: Intent Data Providers, Personalization, Chat & AI, Digital Ad Campaign Management, Advertising Networks
- Sales Activation: Sales Engagement tools, Meeting Scheduling tools, Sales Collaboration
- Reporting & Analytics: Engagement, Buying Groups, Attribution, Sales Forecasting, Data Analytics & Visualization
