The harsh reality is there are no second place prizes when it comes to securing a deal. Speed plays an increasingly important role in your success. Consider the following:

• 78% of customers buy from the company that responds to their inquiry first
• You take 7x more time to qualify a lead when reaching out within an hour as opposed to just one hour later
• Only 7% of companies respond to leads within five minutes, while 55% of companies respond in five or more days

This ebook provides an in-depth examination of speed to lead, how it impacts success in the marketplace, and specific process and performance recommendations for optimization.