Modernizing Your GTM Stack for the AI-Driven Buyer Journey
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Resource Center
All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams
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Video
Ops Excellence in Action: Award-Winning Leaders Share Their Playbooks
What does it take to become OpsStar of the Year? Hear from past winners as they share the strategies, GTM trends, and playbooks shaping the future of revenue operations. Includes a preview of the 2025 finalists.
Video
Designing a GTM Engine That Scales: When to Optimize, Extend, or Replace Your Current Systems
Is your GTM engine built to scale? Discover how RevOps and Salesforce leaders can spot system breakdowns, overcome tech debt, and choose the right path forward—whether it’s optimizing, extending, or replacing your infrastructure.
eBook
The B2B Lead Response Time Playbook
Every minute you wait to respond to a lead slashes your chances of winning the deal. This playbook shows you how to fix it fast.
eBook
Winning the Lead Management Distribution Game
Discover how to turn lead distribution into a competitive advantage by replacing outdated processes with smarter, faster, systems that boost conversion and increase pipeline.
Webinar
Rethinking the MQL: The Rise of Buying Group Strategy in ABM
Are MQLs still relevant in modern ABM? LeanData CEO Evan Liang joins industry experts from Palo Alto Networks and TechTarget to debate buying group strategies and revenue processes that drive B2B success.
Infographic
Buying Groups Cheat Sheet
Tired of lead-based chaos? Grab the Buying Groups Cheat Sheet and see how real revenue power comes from engaging the entire buying committee.
Solution Brief
Why More Revenue Teams Are Breaking Up with Chili Piper
Ditch the duct tape and tap into a go-to-market execution engine that actually works. See why LeanData is the smarter choice.
Webinar
From MQLs to ABM to Buying Groups: The Evolution of B2B GTM Strategy
Learn how to evolve your B2B go-to-market strategy by shifting from MQLs to ABM and Buying Groups. Featuring insights from LeanData, Forrester, and Demandbase.
Webinar
Beyond MQLs: Unlocking Revenue Growth by Embracing Buying Groups
Learn how B2B leaders from Palo Alto Networks and Siemens successfully transformed their marketing strategies from lead-centric to buying group approaches. Discover practical insights on change management, tech stack evolution, and measuring success in this expert panel.
Solution Brief
LeanData + Demandbase
See how LeanData and Demandbase together deliver real-time account insights and smart routing to streamline your sales process.
eBook
From DIY to Purpose-Built: Choosing the Right GTM Execution Solution
Struggling with DIY lead management in Salesforce? Discover the pros, cons, and smarter path to a scalable GTM execution solution in this essential guide for growth-minded teams.
Interactive Tour
BookIt Suite: Interactive Tour
Scheduling meetings with buyers doesn’t have to be a hassle. Automate the process from start to finish: instantly qualify and book meetings through webforms or chatbots, ensure smooth handoffs between team members, and set up custom scheduling rules—no coding needed