Resource Center

All the authoritative go-to-market content you need to maximize the effectiveness and efficiency of your revenue teams

Video 2025 ABM Playbook: 5 Tactics to Stay Ahead
2025 ABM Playbook: 5 Tactics to Stay Ahead

Stay ahead in ABM with the 2025 Playbook. Learn 5 practical tactics to personalize outreach, improve lead response times, and drive pipeline growth. Watch the on-demand webinar and make your strategy more effective.

Video Turn Buyer Signals into Buying Decisions
Turn Buyer Signals into Buying Decisions

Our Enterprise Customer Success Manager, Christina Bianchi, recently sat down with RevGenius to share how LeanData empowers sales and marketing teams to align seamlessly with their customers' journey.

Interactive Tour Account-Based Strategies: Interactive Tour
Account-Based Strategies: Interactive Tour

Make the most out of your 6sense intent data by automating your account-based motions from intent to action with LeanData.

eBook 2024 OpsStars Awards: Account-Based Program of the Year
2024 OpsStars Awards: Account-Based Program of the Year

Discover the secrets to Workiva's "Operation ABM GTM" and how they enabled a more productive feedback loop.

eBook 2024 OpsStars Awards: Digital Transformation Award
2024 OpsStars Awards: Digital Transformation Award

Learn how Juniper Networks streamlined their funnel and transitioned to a unified ABM approach.

Customer Story Rocket Software Increases Marketing Qualified Lead Velocity by 75%
Rocket Software Increases Marketing Qualified Lead Velocity by 75%

Just a little over a year since launching their lead transformation project, LeanData powers everything they do with handoffs between marketing and sales and they've seen a 75% increase in marketing qualified lead (MQL) velocity.

Customer Story Snowflake Scales Account Based Plays with LeanData Revenue Orchestration
Snowflake Scales Account Based Plays with LeanData Revenue Orchestration

Snowflake leverages LeanData Revenue Orchestration to optimize account-based plays, streamline lead routing, and automation.

Customer Story UserGems Implements LeanData and Integrations to Drive ABX Strategy
UserGems Implements LeanData and Integrations to Drive ABX Strategy

UserGems saves 10 to 20 hours a week that was formerly spent troubleshooting routing issues, writing custom Apex code or creating their own solution with standard Salesforce functionality. 

eBook 2023 OpsStars Awards: The Winning Stories
2023 OpsStars Awards: The Winning Stories

The OpsStars Awards recognize ops professionals for the innovative projects and programs that help their companies grow. This year’s winners exemplify the OpsStars 2023 theme — Activate the Ultimate Revenue Machine.

eBook 7 Steps to a Winning Account-Based Marketing Strategy
7 Steps to a Winning Account-Based Marketing Strategy

Learn the 7 key steps you should take to build a winning ABM strategy. Get the right message to the right buyer at the right time.

Webinar STEAL THAT PLAYBOOK: Ideas to Make Your Buyers Champions for Life
STEAL THAT PLAYBOOK: Ideas to Make Your Buyers Champions for Life

Join a panel of revenue experts from LeanData, UserGems and Sendoso, as they discuss tried-and-tested playbooks for activating your best champions to close more deals, drive ROI, and build lifelong loyalty.

Video Account-Based Lead Routing With LeanData
Account-Based Lead Routing With LeanData

Account-based marketing and selling strategies are all about the account. Learn how LeanData’s best-in-class fuzzy matching algorithm matches leads to...