2025 go-to-market strategies—are we really going to stick with the same playbook as 2024? Doubt it. The best in class are already exploring new opportunities. What’s driving the shift? Plenty of trends but among them: AI not being a buzzword anymore—you need to leverage it in a strategic way. Traditional KPIs like MQLs? They’re on their way out. So, what should you focus on measuring? And most importantly: how do you align your teams to create one cohesive strategy that drives growth? We’ve gone straight to the frontlines to uncover what’s working and what’s next.
Key Takeaways:
- Learn how top teams are leveraging AI, PLG models, and data-driven insights to outperform competitors.
- Discover why traditional KPIs like MQLs are fading and what metrics leaders are prioritizing instead.
- Understand how the best companies are breaking silos and creating seamless collaboration across sales, marketing, and CS.
Curious about LeanData? Take a quick, interactive tour to discover how you can effortlessly streamline your account-based motions and turn intent into action. Check it out!
