The 2024 OpsStars Award Winner for The Lead Management Program Transformation of the Year for organizations with less than 1,000 employees goes to:
Teikametrics
Members from Teikametrics’ RevOps, Sales, and Marketing teams joined forces to create a cross-functional project, known as the “Foundation Initiative.”
This cross-functional team created an action plan to address their GTM issues and align Sales, Marketing, and RevOps on a unified strategy that would tackle inefficiencies at each stage of the funnel.
The work of the Foundation Initiative was a great success. Teikametrics improved data quality by clearing out 1,100 outdated lists in Hubspot, over 39,000 outdated or invalid Contacts across HubSpot and Salesforce, and 11,000 duplicate accounts.
Creating a universal lead capture form streamlined previously complex lead capture and enabled a reliable automated booking process.
Positive outcomes include:
- 17% increase in conversions from event Leads.
- +133% year-over-year increase in MQL-to-Opportunity conversion efficiency.
- Automated meeting bookings, freeing up a dedicated resource to monitor.
Congratulations Teikametrics!
