The Winner of the 2024 OpsStar of the Year goes to:
Kelly Goles
When Kelly joined NVIDIA six years ago to work in marketing operations, NVIDIA was taking steps to build a traditional lead management model and a more direct customer motion.
From roles in marketing ops, sales operations, and revenue marketing ops at NVIDIA, Kelly built out the MarTech stack, processes, and eventually a team that would cover lead management, enablement, automation, campaign management, and integrating processes across operations functions.
Thanks to a built-out Operations team, updated tech stack, and cross-functional alignment, Kelly and her team streamlined lead management and simplified departmental reporting around traditional KPIs like conversion rates, pipeline, churn, and revenue.
NVIDIA saw major increases in its database and sourced revenue because of these changes. Automation saves Operations and Sales time hours each week on Salesforce administrative tasks and boosts lead outreach per sales representative.
Positive measurable impact includes:
- 1,500 hours per week of sales users’ time saved.
- 4x the amount of Leads that representatives can work.
- $9.1 million worth of Contact additions to the CRM.
- $1+ million in sourced pipeline compared to the previous year, and influenced over $60 million.
Congratulations Kelly!
