Introducing LeanData for Buying Groups. The Orchestration you need in order to sell the way that businesses buy.

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BUYING GROUPS BLUEPRINT

Build a Strong Data Foundation for Your Buying Groups GTM Strategy

Begin your GTM transformation. Build the business case for buying groups and develop a strong foundation for an Opportunity-centric GTM strategy.

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DEFINE THE ECONOMIC RATIONALE

Build the Business Case for Buying Groups

Uncover the data that justifies moving to a committee-focused transformation.

  • Determine the impact and ROI of Buying Groups transformation
  • Establish baseline metrics for strategic rollout and ongoing measurement
  • Develop an overall strategy built on a foundation of data
UNDERSTAND YOUR BUYERS

Discover Your Complete Audience

Connect seemingly disparate people and personas influencing deals and impacting accounts.

  • Analyze all CRM data to uncover trends in Opportunities
  • Evaluate marketing & sales signals, measuring key moments along the buying journey
  • Easily action on Buying Groups with Contacts mapped to Personas
UNCOVER BUYER INFLUENCE

See How Each Buyer Impacts Revenue

Craft a winning strategy by connecting every buyer and signal to the outcomes of each opportunity.

  • Reveal which buyers have been involved, and how, in past deals
  • Demonstrate how each persona influences sales
  • Uncover buying committee patterns across your opportunities
  • Export and analyze new buying group data within your favorite BI tool

Identify Winning Patterns with LeanData Blueprint

Leverage historical sales patterns to identify key Buying Group members and roles, assess influential touch points, and build data-driven Buying Groups that enhance your GTM strategy.

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