LeanData’s integration with Salesloft allows a user to route prospects to the right reps.
Slack has transformed business communication– it’s the platform where work can happen.
Expertly target and engage high-value accounts when they’re ready to buy.
LeanData’s integration with Outreach allows a user to route prospects to the right reps.
Explore the future of Buying Groups with LeanData on April 1 – 3.
Meet us at Booth #110 to automate GTM operations, for any motion with LeanData.
Grab a coffee and recharge your devices at BaseLounge, just down the street from Forrester!
April 1 – 2
Save Your Spot
Get treated to a night of networking, good food, and great vibes after Forrester on Day 2.
April 1, 7:00 PM MT
Save Your Spot
MQLs can still matter—but only when paired with holistic account relationship data. Hear how NVIDIA aligned its lead gen and buying group ops tactics through integration of diversified intent signals into a broad account propensity model. Gain real world, practical steps to evolve your MQL process beyond siloed data, teams, and customer segments, into a more aligned, effective strategy giving sellers the insights they need to close more deals. The MQL is dead… kind of.
April 1st | 12:15pm – 12:45pm MT
Veeam’s success in adopting an opportunity-based selling model was no accident—it was a carefully crafted recipe. This session reveals the key ingredients for a Buying Groups motion: cross-functional alignment, trusted partners, and proven strategies for overcoming challenges. Attendees will leave with a step-by-step framework to apply in their own organizations, including specific milestones and measurable outcomes that brought Veeam’s vision to life in less than 18 months.
April 2nd | 1:30pm – 2:00pm MT
