The 2024 OpsStars Award for Lead Management Program Transformation of the Year for organizations with greater than 1,000 employees goes to:
BMC Software
Big changes bring big results. BMC Software’s Buying Groups pilot program matched 203 leads to early-stage opportunities and received a great response from their Sales team. One member actually expressed their gratitude because they received three director-level or above contacts related to a recently-assigned opportunity.
One year after implementing these changes, BMC Software is saving time and money thanks to consolidating its matching and routing programs.
- 97% accuracy from routing thousands of leads.
- Decreased SLA for MQLs from 24 hours to 8 hours.
- Average lead response time of 150 minutes.
Congratulations BMC Software!
