Introducing LeanData for Buying Groups. The Orchestration you need in order to sell the way that businesses buy.

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BUYING GROUPS ORCHESTRATOR

Harness the Power of Buying Groups

Selling to committees isn’t new. Automating your Buying Group motion within your CRM is. Scale what your best sales reps do naturally.

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LeanData Orchestrator for a B2B Buying Groups go-to-market motion
EASILY CREATE BUYING GROUPS

Unmask the Players

Target individual members of a Buying Group and identify the role each person plays in every purchasing cycle.

  • AI-Powered automation adds personas to the Buying Group roles influencing sales outcomes
  • Automatically create and update groups using logic based on product, business unit, geography, or any other attributes
  • Easily pass ownership from Marketing to Sales, turning Buying Group Members into Contact Roles
TRACK SIGNALS EVERY STEP OF THE WAY

Don’t let buyers fall through the gaps

Prevent key buyers from being ignored. Easily understand each individual and their interactions, to accelerate deals.

  • Manage and visualize complex journeys for every Buying Group
  • Evaluate all intent and buying signals for every buying member, before and after Opportunity creation
  • Know which members play different roles across all Opportunities
  • Target marketing efforts by identifying missing members and engaging them in the buying cycle
CONVERT ACTION TO TRACTION

Secure Your Sales Pipeline

Equip your reps with a full perspective to unlock the power of deeper connections, because better relationships lead to better deals.

  • Quickly give reps more context, displaying the marketing and sales interactions each buyer persona has had with your organization
  • Drive meaningful conversions, knowing which signals and touchpoints matter most in the Buying Group Journey
  • Engage the stakeholders that could help your sales team win the deal

Buying Groups:
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Discover why Enterprise Fortune 500 companies trust LeanData to streamline their business transformation and operationalize their Buying Groups GTM strategy.

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