If you’re heading to San Francisco for Dreamforce this September, there are two stops you absolutely cannot miss.
- The Golden Gate Bridge (duh!)
- The San Francisco Mint
Why the Mint? Because that’s where LeanData is hosting its annual OpsStars conference on September 18th!
For nine years, LeanData has brought together the OpsStars community to exchange ideas and soak up new thought leadership with the best and brightest in tech.
And did we mention it’s completely free, including lunch?
There’s a lot in store for the OpsStars 2024 agenda, so use this sneak peek to plan your day.
Uncover top AI trends for Ops professionals
With so much buzz about AI, you need to know how to separate flashy trends from the must-know info that will help you work smarter.
⭐ Quota Crushers or Seat Warmers: The Final Word on Sales Team Accountability
Join Pete Kazanjy, co-founder of Atrium and AJ Ghandi, Chief Growth Officer at Marlin Equity Partners, to learn how frontline managers can make every rep a quota crusher, not just a seat warmer.
⭐ Leveraging AI for Commercial Acceleration: Insights from NVIDIA and Bain
Chris Dent, Partner, Commercial Excellence, Bain & Company, and Kelly Goles, Manager, Revenue Marketing Operations, NVIDIA, will share the latest research on AI tools for growth, tips for avoiding common pitfalls when deploying new tools, and how to get started with AI tools.
⭐ Transforming Sales with AI: Meet 1mind and TOFU
Will AI change the future of GTM? Amanda Kahlow, CEO and Founder of 1mind is joining Kathleen Estreich, Managing Partner/Co-Founder at MKT1, to share how teams can use AI to launch and iterate campaigns and close deals faster.
Get to know Buying Groups for GTM
Discover how to build and maintain strategic go-to-market (GTM) motions centered on Buying Groups in these expert-led sessions.
⭐ Buying Groups with Forrester’s Terry Flaherty: From Strategy to Business Case
Explore the shortcomings and constraints of traditional GTM strategies with Terry Flaherty, VP Principal Analyst at Forrester. Learn the core principles of moving to an Opportunity-centered motion and get tips for implementing changes collaboratively.
⭐ Buying Groups in Practice: Combining Technology and GTM Strategy
Vivek Ravisankar, Sr. VP of Engineering at LeanData, and MJ Khan, Senior Vice President of Technology at OpFocus, will share how to turn Buying Group theory into effective practice by combining Buying Group technology with GTM strategy.
⭐ Achieving Revenue Growth through Buying Groups at Palo Alto Networks
Join Jeremy Schwartz of Palo Alto’s Global Lead Management team as he shares his experience managing the three keys to a successful Buying Groups rollout: people, process, and technology. Learn from a seasoned Ops pro who’s been there and done that.
⭐ Measure What (Really) Matters: The Metrics of Buying Groups
With MQLs thrown out the window, what metrics really matter? Jon Miller, co-founder of Marketo and Engagio, and John Steinert, TechTarget’s Chief Marketing Officer, will discuss (and debate) how to measure and evaluate key metrics for a Buying Groups GTM motion.
Practical insights to boost your Ops career
If you’re ready to level up in your career, you’ll love these sessions chock full of practical advice!
⭐ Translating Geek Speak to CMO Speak: Unveiling the Secrets to MOPs/RevOps Career Success
Learn how to communicate better and elevate your role as a strategic partner with Jessica Kao, Senior Director of Marketing Operations and Martech at CloudFlare.
⭐ Customer-Centric Scaling: Accelerate Growth & Retention with Marketing Ops
Join Alex Wolff of Rocket Software and Rachel Godfrey of BambooHR (two former OpsStars Award winners) for a deep dive into strategies to operationalize the ultimate growth engine – your existing customers.
⭐ Growing your RevOps Career
Ready to grow your career in RevOps? You don’t want to miss this panel with Jacki Leahy, James McArthur, and moderated by Trent Allen. Listen to folks who know their stuff and leave inspired.
⭐ How to put the Rev back in RevOps
Learn how to supercharge your post-sale motion for a bigger revenue impact with Matt Volm, CEO & Co-Founder of RevOps Co-op, and Annie Dean, CEO & Co-Founder of RecastSuccess.
⭐ How to Create the Superhuman SDR
Is it a bird? A plane? No, it’s a super SDR! David Dulany, Founder & CEO of Tenbound, and Brian Birkett, Chief Sales Officer of LeanData, will share how teams can enable more efficient and effective reps.
⭐ Navigating the Maze: Choosing the Right Tech Stack for Revenue Operations
Curating the right tech stack could be a full-time job, but you’ve already got a full plate. Jordan Henderson, VP of Revenue Operations at Evisort will share tips for evaluating, selecting, and launching new tech more strategically.
⭐ Is GTM Operations a new fad?
Mallory Lee of Union Square Consulting is ready to debunk myths about the CRO and share how you can successfully unite sales, marketing, and CS operations.
⭐ LeanData Expert Hour – Live!
Connect with peers, ask questions, and discover how others in the LeanData community are getting more from their LeanData products in this interactive workshop with Kevin Au, Head of Training.
Join us at OpsStars 2024
As the only Ops event at Dreamforce, this is the premier gathering for revenue-focused ops professionals. Join 2,500+ of your closest Ops friends and colleagues for this valuable free event.
You won’t want to miss it, so register now to save your spot!
Amber Rhodes
Amber Rhodes is a fractional content and social media marketer for top B2B SaaS companies. When she's not working, she is probably reading or playing with her two cats and two dogs. Connect with Amber on LinkedIn.
