Forrester’s B2B Summit 2025 is kicking off soon in sunny Phoenix, Arizona (March 31st to April 3rd), tackling the conference theme of “Master Buying Mayhem.”
And who better to help you master this mayhem than LeanData?
Known for orchestrating complex go-to-market (GTM) motions, LeanData is gearing up to showcase its platform that helps B2B companies operationalize ABM, SLG, PLG, Buying Groups and more.
Dive into the MQL Debate with LeanData & NVIDIA
Make sure your Summit schedule includes LeanData’s case study with NVIDIA. It’s scheduled for Tuesday, April 1st at 12:15 pm. You can’t beat the spicy title: “The MQL is dead, long live the MQL!”
NVIDIA’s Senior Director of Enterprise Revenue Marketing, Ari Capogeannis, will challenge the status quo by showing how NVIDIA successfully transformed their lead-generation approach.
In this session, attendees will learn how NVIDIA combines diverse intent signals and a holistic view of their accounts to create a more effective, agile MQL strategy.
Ari’s unique perspective on revenue marketing promises practical guidance for turning siloed MQL processes into powerful revenue-generating strategies.
Unlocking Buying Groups Success with LeanData & Veeam
Then, on Wednesday, April 2nd at 1:30 pm, LeanData CMO Jim Bell teams up with Veeam’s Senior Director of Marketing Automation, Courtnie Luetke, to present “The Recipe for Buying Groups Success at Veeam.”
This session dives into the key components behind Veeam’s adoption of a successful opportunity-based selling model.
Courtnie Luetke, an expert in marketing automation, will share how cross-functional alignment and trusted partnerships, enabled by LeanData’s technology, transformed Veeam’s Buying Group strategy in under 18 months.
Attendees will get an easy-to-follow, actionable framework with clear milestones and outcomes, perfect for GTM leaders seeking ways to scale their own Buying Groups motions.
Connecting, Learning, and Having Fun
Beyond the sessions, the Forrester B2B Summit offers a fantastic networking environment designed to connect GTM leaders.
LeanData will be part of engaging conversations throughout the Summit, providing attendees ample opportunities to connect, share experiences, and discover solutions tailored specifically for enterprises managing complex sales processes.
View LeanData’s full itinerary here and be sure to book some time to chat. Step away from the hustle and unwind at BaseLounge, down the street from Forrester Summit. Fuel up for the next session, meet new connections, or just take a breather.
It’s the perfect environment to build connections with industry leaders.
Why LeanData Matters
LeanData’s GTM execution platform isn’t just another piece of tech. In fact, it’s the secret weapon quietly powering complex enterprise sales cycles.
With LeanData, GTM teams seamlessly coordinate buyer signals, orchestrating the customer journey and ensuring that opportunities never slip through the cracks.
Whether it’s ensuring leads are correctly matched and routed or facilitating the complexities of Buying Groups, LeanData’s no-code automation empowers teams to work smarter, not harder.
It empowers companies like NVIDIA, Veeam, Palo Alto Networks, Snowflake, and TechTarget to achieve tangible benefits like higher closed-won rates, accelerated response times, and significant operational efficiency gains.
Don’t Miss Out
Join LeanData at Forrester’s B2B Summit to experience firsthand how your organization can effectively orchestrate go-to-market efforts, drive revenue growth, and deliver exceptional customer experiences.
Mark your calendars, set your agenda, and prepare to revolutionize your GTM strategy with LeanData at the Forrester B2B Summit.
We’ll see you there!
Kim Peterson
Kim Peterson is the Manager of Content Strategy at LeanData where she digs deep into all aspects of the revenue process and shares her findings across multiple content channels. Kim's writing experiences span tech companies, stunt blogging, education, and the real estate industry. Connect with Kim on LinkedIn.
