The State of B2B Lead Management 2022
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22% of B2B companies faced lack of automation / too many manual processes in 2021.
Find out what else we learned from 1,700+ B2B Sales, Marketing and Operations professionals on their greatest lead management triumphs and challenges
67% of respondents reported that their leads were being assigned to the wrong owners.
This results in increased time and effort wasted on rerouting leads, inefficient outreach processes, and an overall poor experience for interested prospects.
More than 2 in 3 Report Leads Being Assigned to the Wrong Owners
Manual Routing is Still the #1 Lead Assignment Method
Over 30% of respondents said that their leads are manually routed by their Sales and/or Operations teams.
Manual routing increases the chances of a lead being assigned to the wrong sales rep.
(And it's already happening...)
Second only to insufficient pipeline, B2B professionals ranked an overload of manual processes as the #2 GTM challenge in 2021.
Why this matters: Manual processes in your revenue engine increase errors, reduce overall efficiency, and culminate in revenue loss.
(No wonder insufficient pipeline is ranked the #1 GTM challenge!)
Manual Processes Make or Break Your Revenue Machine
Want to Get Rid of Manual Processes?
“The biggest benefit of LeanData has been getting the right lead in the right hands in less than an hour. It’s amazing. ”
Phil Lacorte
VP of Revenue Operations
The State of B2B Lead Management 2022
22% of B2B companies faced lack of automation / too many manual processes in 2021.
Find out what else we learned from 1,700+ B2B Sales, Marketing and Operations professionals on their greatest lead management triumphs and challenges
Second only to insufficient pipeline, B2B professionals ranked an overload of manual processes as the #2 GTM challenge in 2021.
Why this matters: Manual processes in your revenue engine increase errors, reduce overall efficiency, and culminate in revenue loss.
(No wonder insufficient pipeline is ranked the #1 GTM challenge!)
Manual Processes Make or Break Your Revenue Machine
Manual Routing is Still the #1 Lead Assignment Method
Over 30% of respondents said that their leads are manually routed by their Sales and/or Operations teams.
Manual routing increases the chances of a lead being assigned to the wrong sales rep.
(And it's already happening...)
67% of respondents reported that their leads were being assigned to the wrong owners.
This results in increased time and effort wasted on rerouting leads, inefficient outreach processes, and an overall poor experience for interested prospects.
More than 2 in 3 Report Leads Being Assigned to the Wrong Owners
“The biggest benefit of LeanData has been getting the right lead in the right hands in less than an hour. It’s amazing. ”
Phil Lacorte
VP of Revenue Operations
Want to Get Rid of Manual Processes?