We surveyed hundreds of B2B companies about their top go-to-market challenges.

You might be surprised by what they said.

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Efficient Lead Management

Successful lead management begins with intelligent lead delivery. Systems must be able to convert signals to revenue with flexible revenue orchestration.

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A sneak peak into survey results

71% of B2B companies agreed that revenue growth was a challenge in 2023

87% of B2B companies found it challenging to create qualified Opportunities

88% of B2B companies found it challenging to generate sufficient pipeline

Save your seat

“Speed to lead has been huge for us and that is the biggest benefit where BookIt delivers.”

YANA CLARK
Marketing Operations Manager

Looking to the future of go-to-market (GTM) strategies, I see more and more sellers moving away from Lead- centric processes toward a Buying Group motion based in Opportunities. This shift will impact the revenue tech stack, requiring systems to work together seamlessly to support the buyer journey from end to end.

EVAN LIANG
CEO and Co-Founder, LeanData

“

"Moving to one tool for scheduling meetings has given us better analytics and customization. I can actually build out the same routing logic for contacts, leads and meetings all in one platform.”

MOLLY YOUNG
Growth Systems & Operations

We surveyed hundreds of B2B companies' top go-to-market challenges.

You might be surprised by what they said.

So What’s the Secret to Cracking the Code of Go-to-Market Efficiency?

Accelerate Workflows with AI

Fast LLMs and no-code workflow builders give companies easy-access tools to streamline their path to revenue.

Opportunity-based selling focused on Buying Groups

An opportunity-based sales motion is similar to an account-based motion, but operates on dynamic buying groups and makes it possible to fine-tune and align your sales approach per solution.

Marketing & Sales Alignment

Revenue alignment means working towards the same customers in lockstep across sales and marketing, shared success metrics, and constant communication about goal-setting and progress.

71 %

87 %

88 %

LeanData, in partnership with Cognism, Modern Sales Pros, Qualified, UserGems, and Welcome conducted this research with the explicit permission and approval by all survey and research participants.

Join our webinar on June 26th, 2024, to explore key insights from LeanData’s 2024 State of Go-to-Market Efficiency Report. Discover how B2B leaders are adopting opportunity-based selling, addressing revenue process issues, and leveraging AI for SDR efficiency.

Join our webinar on June 26th, 2024, to explore key insights from LeanData’s 2024 State of Go-to-Market Efficiency Report.